AccuLynx is the leading CRM built specifically for roofing contractors. It handles job management, production tracking, material ordering, insurance claims, and crew scheduling after you've won the job.
FollowFire is lead response software. It texts back every new web form inquiry within 60 seconds — so you win more jobs to put into AccuLynx in the first place.
These tools don't overlap. They solve different problems at different points in the customer lifecycle. But understanding the distinction can be worth tens of thousands of dollars per year in recovered roofing revenue.
The Roofing Speed Problem
Roofing is one of the most competitive home service verticals. After a storm, every roofer in your market is chasing the same leads. Homeowners with damaged roofs are stressed, urgency is high, and the first contractor to make contact almost always wins the job.
Here's the problem: most roofing companies take 2-24 hours to call back a web inquiry. By that time, the homeowner has already talked to three competitors. Your AccuLynx workflow is flawless — materials ordered on time, crews scheduled, supplements filed correctly. But you're working with 30% of the leads you should be converting because you're losing the speed race at the top of the funnel.
AccuLynx doesn't solve this. It's designed for post-sale job management, not pre-sale lead conversion. That's where FollowFire fills the gap.
What AccuLynx Does Well
AccuLynx is purpose-built for roofing operations:
- Job management — track every job from lead through final invoice
- Insurance claim tracking — manage supplements, adjuster notes, and claim status
- Material ordering — order shingles and supplies directly from suppliers
- Production scheduling — assign crews and track job phases
- Photo documentation — capture and organize job site photos
- Customer portal — give homeowners visibility into their project
- Reporting — revenue by rep, job margins, production metrics
AccuLynx pricing typically runs $100-300+ per user per month depending on the plan and team size. For a 5-10 person roofing operation, you might pay $500-2,000/month.
That's a significant investment — and it's worth it for the operational control it provides after jobs are won.
What AccuLynx Doesn't Do
AccuLynx is not designed to instantly respond to new website inquiries. When a homeowner fills out your contact form at 7 PM on a Tuesday, AccuLynx logs the lead — but it doesn't automatically text them back within 60 seconds.
That matters because the research is consistent: leads responded to within 5 minutes are 21x more likely to convert than leads contacted an hour later. In roofing — where jobs average $8,000-20,000 — every lost lead is a major revenue miss.
AccuLynx also doesn't:
- Send automated Day 3 and Day 7 follow-up texts to unresponsive leads
- Run a 3-touch sequence for price-shoppers who ghost after initial contact
- Respond to leads outside business hours without staff on call
- Convert a missed-call into an instant text-back automatically
These are pre-sale problems. AccuLynx is a post-sale tool. The gap between the two is where roofing revenue leaks out.
What FollowFire Does
FollowFire connects to your contact form and does one thing exceptionally well: instant lead response.
- New form submission → automated text within 60 seconds
- Day 3 follow-up text if no reply (gentle "still interested?")
- Day 7 text if still no response ("last follow-up" framing)
- Works 24/7 including evenings, weekends, and post-storm surges
- Handles high-volume periods (after a storm hits your market)
- No per-user fees — flat $49/month regardless of team size
Setup takes 5 minutes. No CRM integration required. FollowFire handles the top of the funnel; your team and AccuLynx handle everything after the appointment is booked.
The ROI Math for Roofing Contractors
A mid-size roofing company getting 40 web inquiries per month typically closes around 10 (25% conversion). The other 30 go unanswered or get called back too late.
With FollowFire responding in 60 seconds, industry data suggests conversion rates improve to 35-40%. That's 4-6 additional jobs per month.
At an average roofing job value of $12,000:
- 4 additional jobs/month × $12,000 = $48,000 in additional monthly revenue
- FollowFire cost: $49/month
- ROI: roughly 980x
Even recovering 1 additional job per month — the most conservative estimate — generates $12,000 against $49 in cost. That's a 245x return.
Storm Season: When Speed Matters Most
After a hail storm or major wind event, roofing leads surge. A company might go from receiving 10 web inquiries per week to 50+ per day. Your office gets overwhelmed. Response times stretch to 6-12 hours. Competitors who call back faster capture the jobs.
FollowFire handles storm surges automatically. Every new inquiry gets an instant text response regardless of volume — without adding staff or changing your workflow. The ones who respond become warm leads for your sales team to close.
AccuLynx then manages the production backlog efficiently. But you need the leads converted first.
FollowFire + AccuLynx: The Full Stack
The best roofing operations use both:
- FollowFire: New web inquiry → instant text → appointment booked (pre-sale phase)
- AccuLynx: Appointment → job management → production → invoicing (post-sale phase)
FollowFire feeds your AccuLynx pipeline with more booked appointments. AccuLynx executes those jobs at scale. Together, they cover the full customer journey from first contact through final payment.
If you're already paying $500-2,000/month for AccuLynx and losing leads at the top of the funnel, adding $49/month for FollowFire is the highest-leverage fix available. You're already spending significant money on the post-sale side — make sure the leads are actually converting first.
Which to Prioritize First?
If you're a newer roofing company or running lean: start with FollowFire. More closed jobs means more revenue to invest in operational software later.
If you're a larger operation already running AccuLynx: add FollowFire immediately. You're paying for sophisticated job management on the back end while leaking leads on the front. The $49/month investment pays back within the first week.
Either way, fix the lead conversion problem before the job management problem. Revenue in beats operations optimized — every time.
Start Converting More Roofing Leads Today
AccuLynx runs your roofing operation after jobs are won. FollowFire makes sure you win them in the first place.
Connect your contact form to FollowFire in 5 minutes. Every new web inquiry gets an instant text response — automatically, 24/7, including storm surges.
30-day free trial. No credit card required. Setup takes 5 minutes.