Solar installation is a high-consideration purchase — but once a homeowner has decided to go solar, they move fast. They submit quotes to 3–5 installers, do a quick comparison, and often sign with whoever gets back to them first and sounds like they know what they're talking about.
The solar market is also flooded with national players (Sunrun, SunPower, Palmetto) who have automated follow-up machines. Local and regional installers who rely on manual callback lose deals every day to slower response times — not worse panels or higher prices.
What a Solar Lead Is Worth
A residential solar installation averages $15,000–$35,000 before incentives. After the federal tax credit (30%) and state incentives, homeowners often pay $10,000–$25,000. Installer margins typically run 15–30%, meaning each closed deal generates $2,000–$7,500 in profit.
Missing 2 solar leads per month costs a local installer $4,000–$15,000 in monthly profit.
The Solar Lead Follow-Up Sequence
Touch 1: Instant Text-Back (Under 60 Seconds)
"Hi! This is Jason from BrightSun Solar — thanks for your inquiry! A few quick questions: Do you own your home? What's your average monthly electric bill? I'll run your savings numbers and send over a free proposal today."
These two qualification questions (ownership + utility bill) are exactly what solar installers need and signal expertise. Homeowners who answer are strongly pre-qualified leads.
Touch 2: 30-Minute Follow-Up
"No rush — even just your zip code and utility company lets me estimate your solar savings potential. Most homeowners in your area save $100–$250/month. Happy to send a free estimate!"
Providing a concrete savings range in the follow-up keeps the homeowner engaged and positions you as knowledgeable.
Touch 3: Day-2 Re-Engagement
"Hey — just following up on your solar inquiry! With the federal tax credit still at 30% and utility rates rising, this is one of the best times to go solar. Free proposal, no obligation — want me to run your numbers?"
Why National Solar Companies Win: Follow-Up Speed
National solar installers invest millions in CRM and automation because they know response time is the #1 predictor of deal close. They text every lead within 60 seconds. Local installers with better service, better warranties, and better local knowledge lose to these companies simply because of response time.
FollowFire gives local solar installers the same instant follow-up capability for $49/month.
The Numbers
- Average deal value: $18,000–$28,000
- Leads lost to slow follow-up per month: 1–3
- Revenue recovered per month: $18,000–$84,000
- FollowFire cost: $49/month
- ROI: 367–1,700x
Start Winning More Solar Deals
Setup takes 5 minutes. 30-day free trial — close one extra solar deal and you've paid for FollowFire for years.