FollowFire exists because thousands of skilled contractors lose jobs every day — not from bad marketing, but from a 47-hour gap between "lead submitted" and "contractor responds." We built the fix.
A friend who ran an HVAC company was spending thousands on Google Ads. His site was generating 30+ leads a month. He was closing maybe 4. The rest just… disappeared. He was on jobs all day, couldn't answer his phone, and by the time he called back it was too late.
We dug into the data. MIT study: leads contacted in 5 minutes are 21× more likely to close. Average contractor response time: 47 hours. The math was brutal. Contractors weren't losing because of bad marketing — they were losing because of the 47-hour gap.
We built FollowFire to be the bridge — an instant, AI-powered text and email that goes out within 60 seconds of every new lead, regardless of whether you're on a roof, under a sink, or at dinner with your family.
FollowFire integrates with Squarespace, Wix, WordPress, Zapier, Make, and any webhook-enabled form. Contractors connect it in under 10 minutes. It sends instant personalized follow-ups, runs 48-hour drip sequences, and shows every lead in a clean dashboard.
The fastest response wins. Everything we build is optimized to close the gap between a lead submitting a form and them hearing from you.
Not agencies. Not enterprise SaaS teams. Contractors, service pros, and home service businesses who are on a job when the next lead comes in.
Our AI follow-ups are warm and personal — not chatbot-sounding. We've obsessed over the phrasing so your leads feel heard, not processed.
10-minute setup, no onboarding calls required. You shouldn't need a consultant to connect your contact form to an auto-reply.
Any contractor or service business that gets leads through a website form and needs to respond fast.
10-minute setup. 30-day free trial. No credit card required to start.