Best Properly Alternatives
for Home Service Contractors
Properly is popular with Airbnb and short-term rental hosts for coordinating cleaning turnovers, but cleaning companies using Properly also market their services directly online — and those website leads often go unanswered for hours. A cleaning prospect who submits a quote form and waits 3+ hours will book with the competitor who texted them first. Properly solves the STR coordination problem; FollowFire solves the web lead conversion problem.
FollowFire
AI lead follow-up in 60 seconds — $49/month
$49/mo Starter · $99/mo Pro · 30-day free trial
Properly coordinates your STR cleaners. FollowFire converts your website visitors into direct cleaning clients. When a prospect submits a quote form, FollowFire texts them in 60 seconds — even at midnight on a Saturday. Grow beyond the STR marketplace.
- ✓Instant 60-second text to every web form inquiry
- ✓24/7 — responds when you're mid-turnover
- ✓Works with any STR or scheduling platform
- ✓$49/month with 30-day free trial
- –Not a cleaning coordination or inspection platform
- –Requires a website contact or quote form
Other Properly Alternatives
Best for: Cleaning companies wanting a marketplace of Airbnb hosts to fill their schedule
- +Access to STR host marketplace
- +Automated scheduling synced with Airbnb/VRBO
- +Cleaner-host matching
- –Marketplace model with fees per turnover
- –Doesn't help convert your own website's leads
Best for: Cleaning businesses wanting an all-in-one scheduling, invoicing, and client management platform
- +Strong scheduling and dispatch
- +Integrated payments
- +Online booking widget
- –No automated web lead response in 60 seconds
- –Response speed depends on staff
Quick Comparison: Properly Alternatives
| Tool | Pricing | Best For | AI Lead Follow-Up |
|---|---|---|---|
| 🔥 FollowFire#1 Pick | $49/mo Starter · $99/mo Pro · 30-day free trial | STR cleaning companies that also take direct bookings and wa… | ✅ Yes — core feature |
| Turno | $0 base + per-turnover marketplace fees | Cleaning companies wanting a marketplace of Airbnb hosts to … | ⚠️ Limited |
| Jobber | $49–249/month | Cleaning businesses wanting an all-in-one scheduling, invoic… | ❌ Manual only |
Frequently Asked Questions — Properly Alternatives
What is Properly?
Properly is a cleaning coordination and inspection platform for short-term rental (STR) hosts and property managers. It offers photo checklists, cleaner management, OTA calendar sync (Airbnb, VRBO, Booking.com), and cleaning business tools.
Does FollowFire replace Properly?
No — Properly coordinates your STR cleaning operations and inspection checklists. FollowFire converts prospects who reach your website directly. If you market to residential or commercial clients outside of the STR marketplace, FollowFire ensures you're always first to respond — in under 60 seconds, 24/7.
Ready to try the top Properly alternative?
FollowFire takes 20 minutes to set up and replies to your web form leads in 60 seconds. Start your 30-day free trial — no credit card required.
30-day free trial · No credit card · Setup in 20 min