🟦 Form Integration

Wix + FollowFire

Connect your Wix contact forms to FollowFire using Wix Automations and automatically follow up every lead within 60 seconds — no coding required.

⏱️ ~15 min setup💰 No extra cost🏷️ Difficulty: Easy

What you'll need

FollowFire account
Active account with a webhook URL
🟦
Wix Business plan+
Business plan required for HTTP Request action
📋
Your webhook URL
Found in FollowFire Settings

Setup Guide

1
🔗

Copy Your FollowFire Webhook URL

Every FollowFire account has a unique webhook URL that receives lead data from your forms. You'll find it in your dashboard settings.

  1. Log in to your FollowFire dashboard
  2. Click Settings in the top navigation
  3. Under Webhook URL, click the copy button
  4. Your URL looks like: https://followfire.app/api/webhook/[your-id]
📌 Keep this URL handy— you'll paste it into Wix Automations in the next steps.
2

Open Wix Automations

Wix Automations lets you trigger an HTTP Request (webhook) whenever a form is submitted — sending the lead data directly to FollowFire.

  1. Log in to your Wix account and open your site in the Wix Editor or go to the Wix Dashboard
  2. In your site dashboard, click Automations in the left sidebar
  3. Click + New Automation
  4. Select Start from scratch

Where to find Automations in Wix:

Site Dashboard → Automations→ New Automation→ Start from scratch
⚠️ Note: Wix Automations are available on all paid Wix plans (Core, Business, Business Elite). The HTTP Request action requires a Business plan or higher. Free Wix sites and the Basic plan do not support sending HTTP requests.
3
🎯

Set the Trigger: Form Submission

Set up the automation trigger so it fires whenever a visitor submits your contact form.

  1. In the Trigger section, click Select a trigger
  2. Under Forms & Submissions, select Form Submitted
  3. Choose the specific form you want to connect (or select Any Form to capture all forms)
  4. Click Done to confirm the trigger

Trigger path in Wix:

Trigger → Select a trigger→ Forms & Submissions→ Form Submitted→ Choose your form → Done
📌 Tip:If you have multiple forms (contact, quote, booking), create a separate automation for each — or select "Any Form" to capture all submissions in one automation.
4
📡

Add the Action: Send HTTP Request

Now add the action that sends the form data to FollowFire via webhook.

  1. Click + Add Action in the automation builder
  2. Select IntegrationsSend HTTP Request
  3. In the URL field, paste your FollowFire webhook URL
  4. Set Method to POST
  5. Set Content Type to application/json

Body — paste this JSON and use dynamic values:

{
  "name": "{{contact.name}}",
  "email": "{{contact.email}}",
  "phone": "{{contact.phone}}",
  "message": "{{submission.message}}",
  "source": "wix-form"
}
📌 Dynamic values: In Wix's HTTP request builder, click the {} Insert variable button to map form fields like contact.email, contact.name, and contact.phone from your form submission.
Method
POST
Content-Type
application/json
URL
Your FollowFire webhook URL
Body
JSON with name, email, phone, message
5
🧪

Activate and Test

Save your automation, then submit a test form on your Wix site to confirm FollowFire receives the lead.

  1. Give your automation a name (e.g., "FollowFire — Contact Form") and click Activate
  2. Go to your live Wix site and fill out the contact form with your own details (use your real email)
  3. Submit the form
  4. Go to your FollowFire Dashboard → Leads
  5. Your test lead should appear within a few seconds
  6. Check your email — the AI follow-up should arrive within 60 seconds
✅ Success indicators:
  • New lead appears in FollowFire dashboard
  • You receive an AI follow-up email within 60 seconds
  • FollowFire notification email sent to your notification address
Can't test on a live site? Use Wix's built-in Test Automation button in the automation builder — it lets you simulate a form submission with sample data without publishing.

Using Zapier Instead

If your Wix plan doesn't support the HTTP Request action (Core plan or below), you can use Zapier to bridge Wix form submissions to FollowFire.

1
Create a Zap
Trigger: Wix → New Form Submission
2
Add Webhooks Action
Action: Webhooks by Zapier → POST
3
Set Your URL
Paste your FollowFire webhook URL as the destination
Zapier note: The Wix trigger in Zapier polls for new submissions every 15 minutes on free plans, or every 1–2 minutes on paid Zapier plans. This adds a slight delay vs. the native Wix Automations HTTP request method. For fastest 60-second response times, use Wix Automations with a Business plan.

What Happens After a Form Submission

1
Lead submits your Wix form0 sec

Wix Automations fires an HTTP POST to FollowFire's webhook instantly.

2
AI follow-up sent (email + optional SMS)< 60 sec

FollowFire generates a personalized reply and sends it before your competitor even sees the notification.

3
You get a notificationInstant

FollowFire emails you the lead details so you're always in the loop.

4
Automated drip follow-up48 hrs

If no reply, FollowFire sends a gentle follow-up email to keep the lead warm.

5
Manage leads in your dashboardAny time

View all leads, reply manually, mark converted, and track your win rate.

Troubleshooting

⚠️No lead appearing in FollowFire after form submission
Check that your Wix automation is activated (the toggle should be green/on). Also verify the webhook URL is pasted exactly — no trailing spaces or missing characters. Test again using the 'Test Automation' button inside the Wix automation builder.
⚠️'Send HTTP Request' action is missing in Wix Automations
The HTTP Request action requires a Wix Business plan or higher. If you're on a Core or lower plan, this option won't appear. Upgrade your Wix plan, or use Zapier as an alternative (see the 'Using Zapier Instead' section below).
⚠️Automation fires but FollowFire shows no lead
Open the automation's run history in Wix to see if the HTTP request returned an error code. A 400 error usually means the JSON body is malformed — check that all variable placeholders are correctly mapped. A 404 means the webhook URL may have changed; go to FollowFire Settings to get your current URL.
⚠️Lead fields showing as blank or 'Unknown'
This usually means the dynamic variables aren't mapped correctly in the JSON body. In the HTTP Request action, use Wix's variable picker ({{}} button) to insert the correct field values instead of typing them manually. Make sure contact.email and contact.name are mapped to real form fields.
⚠️AI follow-up email not sending after lead arrives
Email follow-ups require Resend to be configured in FollowFire. Go to Dashboard → Settings and check if your email integration is active. See the Resend setup guide for step-by-step instructions.

Ready to follow up every Wix lead?

15 minutes of setup → AI replies every new lead within 60 seconds. You'll be first to respond before your competitors even know the lead exists.

Questions? Email support@followfire.app