Honest Comparison · Updated April 2026
FollowFire vs Angi Leads
Angi (formerly Angie's List and HomeAdvisor) sells shared leads to multiple contractors simultaneously. When a homeowner submits a request, 3–5 contractors all receive the same lead and the race to respond begins. FollowFire doesn't compete with Angi — it makes sure you win every Angi lead you buy by responding in 60 seconds automatically.
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FollowFire
AI Lead Follow-Up for Contractors
Pricing$49/mo Starter · $99/mo Pro · 30-day free trial
Setup20 minutes — paste webhook URL, done
Best forContractors already buying leads from Angi or other marketplaces who want to increase their close rate
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Angi Leads
Find Trusted Local Pros for Home Projects
Pricing$15–$85 per shared lead
SetupSign up, verify license, get listed — leads start arriving within days
Best forContractors who need a lead source and don't have enough web traffic to generate their own inbound leads
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Bottom Line
Use Angi to get leads. Use FollowFire to make sure you actually win them by being first to respond every single time.
Feature Comparison
Feature
FollowFire
Angi Leads
Core
Instant 60-second AI response
Automated 14-day follow-up drip
SMS text follow-up
Responds to your own website leads
Pricing
Flat monthly pricing
Lead Gen
Lead marketplace / directory listing
Reputation
Homeowner reviews and ratings
Key Differences
Angi sells leads to multiple contractors at once
When a homeowner clicks 'Get Quotes' on Angi, their info goes to 3–5 contractors simultaneously. Whoever responds first wins the estimate. FollowFire fires a branded response in under 60 seconds — making you first every time.
FollowFire also works on your own website leads
Angi only delivers their marketplace leads. FollowFire responds to every lead that comes through your own contact form, 24/7 — turning your website into a round-the-clock follow-up machine.
Flat monthly vs. per-lead costs
Angi charges $15–$85 per shared lead. FollowFire is $49/mo flat. As your lead volume grows, FollowFire becomes more valuable — not more expensive.
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I was spending $400/month on Angi leads and maybe winning 1 in 5. After adding FollowFire, I respond in under a minute every time. Now I win closer to 3 in 5 — same lead spend, way more jobs.
— Dave, Roofing contractor, Nashville TN
Ready to try FollowFire?
Start free for 30 days — no credit card required. Setup takes 20 minutes.
No credit card · No contracts · Cancel anytime
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