FollowFire vs ServiceM8

ServiceM8 is a popular field service management app built for small trade and service businesses — covering job cards, dispatch, invoicing, and customer communication. It's strongest for managing the job lifecycle after you've already secured the booking. FollowFire handles the moment before: automatically texting every new inbound lead within 60 seconds via AI, before prospects move on to the next contractor in their search results.

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FollowFire

AI Lead Follow-Up for Contractors

Pricing$49/mo Starter · $99/mo Pro · 30-day free trial

Setup20 minutes — paste webhook, pick templates, go live

Best forTrade contractors who want every new inbound lead from their website or form auto-replied to within 60 seconds

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ServiceM8

Field Service Management App

PricingStarter free (5 jobs/mo) · Lite $9/mo · Growing $29/mo · Premium $79/mo

Setup1–3 hours — team setup, job templates, client import

Best forSmall trade businesses wanting a mobile job card system with dispatch, quoting, and invoicing built in

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Bottom Line

FollowFire wins for trade contractors who need every new web or form inquiry answered with an AI text within 60 seconds. ServiceM8 wins for small service businesses managing jobs, dispatch, quoting, and invoicing from a mobile-first app.

Feature Comparison

Feature

FollowFire

ServiceM8

Core

AI auto-reply to new leads

60-second response time

Automated SMS follow-up

Operations

Job card & work order management

Mobile dispatch & field app

Invoicing & quoting

Setup

No-code setup < 30 min

Webhook / form integration

Pricing

30-day free trial

Under $100/mo entry price

Key Differences

ServiceM8 starts at the job — FollowFire starts at the lead

ServiceM8 is built to manage jobs once you've got them: dispatch, job cards, invoices, and customer updates. FollowFire works 60 seconds before any of that — sending a personalized AI text reply the moment a prospect submits a quote request online. Most leads go cold within 5 minutes. FollowFire makes sure yours don't.

No automated lead response in ServiceM8

ServiceM8 doesn't auto-reply to new web form or ad leads. You'd need to manually see the inquiry and follow up. FollowFire fires instantly — day or night, weekend or holiday — texting your new prospect before your competitors can even check their phone.

Stack them for the full cycle

FollowFire and ServiceM8 work perfectly in sequence. FollowFire captures and qualifies the lead with AI text — securing the booking within minutes. ServiceM8 takes it from there: job cards, dispatch, invoicing. Together they close the gap between 'form submitted' and 'job complete.'

ServiceM8 runs our jobs and invoicing perfectly. But new leads from our website were sitting unanswered for hours. FollowFire fixed that — it texts them in seconds and our booking rate jumped immediately.

— Lachlan, Plumbing contractor, Queensland AU

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