Honest Comparison · Updated April 2026
FollowFire vs Service Direct
Service Direct is a pay-per-lead platform that sells contractor leads at $20–80+ per lead. FollowFire doesn't generate leads — it makes sure you don't waste the ones you're already getting by replying in 60 seconds automatically.
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FollowFire
AI Lead Follow-Up for Contractors
Pricing$49/mo Starter · $99/mo Pro · 30-day free trial
Setup20 minutes
Best forContractors who want to maximize conversion from every lead source
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Service Direct
Pay-Per-Lead for Home Services
Pricing$20–80+ per lead, pay-per-lead model
SetupAccount setup + category/territory selection
Best forContractors needing a consistent stream of new inbound leads
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Bottom Line
FollowFire and Service Direct solve different problems. Use FollowFire to maximize conversion of every lead source — including Service Direct leads.
Feature Comparison
Feature
FollowFire
Service Direct
Core
AI auto-reply to new leads
60-second response time
Automated drip sequence
Lead generation / lead delivery
Pricing
Pay-per-lead model
Flat monthly subscription
30-day free trial
Key Differences
Generation vs conversion
Service Direct generates new leads for you. FollowFire converts the leads you already have — by responding in 60 seconds before they call your competitor. The best strategy uses both.
ROI on every lead
At $20–80 per lead, you can't afford to lose one to slow follow-up. FollowFire ensures every Service Direct lead gets an immediate, personalized text — maximizing your return on every dollar you spend on lead gen.
Predictable cost
FollowFire is a flat $49–99/mo regardless of lead volume. Service Direct costs scale with leads. For high-volume periods, FollowFire's flat fee delivers significant efficiency.
Ready to try FollowFire?
Start free for 30 days — no credit card required. Setup takes 20 minutes.
No credit card · No contracts · Cancel anytime
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