FollowFire vs Service Direct
Service Direct is a pay-per-lead platform that sells contractor leads at $20–80+ per lead. FollowFire doesn't generate leads — it makes sure you don't waste the ones you're already getting by replying in 60 seconds automatically.
FollowFire and Service Direct solve different problems. Use FollowFire to maximize conversion of every lead source — including Service Direct leads.
Feature Comparison
Key Differences
Generation vs conversion
Service Direct generates new leads for you. FollowFire converts the leads you already have — by responding in 60 seconds before they call your competitor. The best strategy uses both.
ROI on every lead
At $20–80 per lead, you can't afford to lose one to slow follow-up. FollowFire ensures every Service Direct lead gets an immediate, personalized text — maximizing your return on every dollar you spend on lead gen.
Predictable cost
FollowFire is a flat $49–99/mo regardless of lead volume. Service Direct costs scale with leads. For high-volume periods, FollowFire's flat fee delivers significant efficiency.
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