FollowFire vs HomeAdvisor
HomeAdvisor (now part of Angi) is a lead marketplace that sells contractor leads to multiple pros at once. Homeowners submit a project request and HomeAdvisor sends it to 3–5 nearby contractors. Speed wins — the contractor who responds first gets the estimate. FollowFire gives you that speed advantage automatically.
HomeAdvisor gets you in the door. FollowFire makes sure you're the first one to knock.
Feature Comparison
Key Differences
The shared lead problem
HomeAdvisor sends every lead to multiple contractors at once. Studies show that 78% of jobs go to whoever responds first. FollowFire responds in under 60 seconds automatically — so you're always first.
Respond after hours and on weekends
Most HomeAdvisor leads come in evenings and weekends when you're on jobs or off the clock. FollowFire responds 24/7 — so you never lose a lead because you were too busy to pick up your phone.
Stack both for maximum ROI
FollowFire and HomeAdvisor aren't competitors — they work together. HomeAdvisor fills your pipeline. FollowFire makes sure you close the leads you're paying for.
HomeAdvisor sends me good leads but I was losing half of them because I couldn't call back fast enough while on a job. FollowFire handles the first response automatically. My close rate on HA leads went from about 20% to 45%.
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