FollowFire vs CraftJack
CraftJack is a lead marketplace that delivers verified homeowner project requests to local contractors. Like other shared-lead platforms, CraftJack sells the same lead to multiple contractors simultaneously — the one who responds first wins the job. FollowFire is the response automation tool that ensures you're always the fastest contractor to reply, turning CraftJack leads (and every other lead source) into booked estimates more often.
FollowFire wins for contractors who buy CraftJack leads and want to maximize conversion by responding faster than every competitor.
Feature Comparison
Key Differences
CraftJack sells you the lead. FollowFire helps you win it.
CraftJack does the hard work of finding homeowners with active projects and getting them to raise their hand. But that same lead goes to 3–5 other contractors in your area. The first to respond wins. FollowFire ensures that contractor is always you.
Shared leads reward speed above all else
On shared lead platforms like CraftJack, response time is the single biggest predictor of whether you win the job. Contractors who respond in under 5 minutes convert at 10x the rate of those who respond after an hour. FollowFire automates that first response in 60 seconds.
Fixed monthly cost, better ROI on every lead
At $49/mo flat, FollowFire improves your return on every CraftJack lead you buy. If converting one extra lead per month is worth $500+ to your business, FollowFire pays for itself many times over.
CraftJack sends me 20 leads a month but I was only converting 3 or 4. After FollowFire, I'm converting 8–10 because I reply in under a minute every single time.
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