Honest Comparison · Updated April 2026
FollowFire vs Rex Software
Rex Software is a CRM platform built specifically for real estate agencies and agents. FollowFire is a lead follow-up tool for home service contractors — completely different markets, but both understand that speed-to-lead matters.
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FollowFire
AI Lead Follow-Up for Contractors
Pricing$49/mo Starter · $99/mo Pro · 30-day free trial
Setup20 minutes
Best forHome service contractors who want to text leads in 60 seconds automatically
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Rex Software
Real Estate CRM and Agency Management
Pricing$99–200+/mo per seat
SetupDays — real estate workflow configuration
Best forReal estate agents and agencies needing CRM for property listings and buyer pipelines
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Bottom Line
FollowFire is built for home service contractors. Rex Software is built for real estate. Different markets.
Feature Comparison
Feature
FollowFire
Rex Software
Core
AI auto-reply to new leads
60-second automated SMS response
Property listing management
Agent performance dashboards
Setup
Webhook / form integration
Real estate forms
No-code setup < 30 min
Pricing
Starts at $49/mo
30-day free trial
Key Differences
Wrong industry fit
Rex Software is designed around real estate transactions — listings, open homes, contract management. FollowFire is designed around service job leads — HVAC quotes, roofing estimates, plumbing calls.
Speed-to-lead is universal
Both industries share one truth: the first to respond wins. FollowFire is the right tool to act on that truth for home service businesses.
Ready to try FollowFire?
Start free for 30 days — no credit card required. Setup takes 20 minutes.
No credit card · No contracts · Cancel anytime
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