Honest Comparison · Updated April 2026
FollowFire vs Thryv
Thryv is a broad small business management platform bundling CRM, scheduling, payments, marketing, reputation management, and a business listings presence (from the former Yellow Pages company). It targets service SMBs who want one platform for everything. FollowFire is laser-focused: instant AI lead response the moment a homeowner contacts you. Thryv's breadth means jack-of-all-trades pricing and complexity; FollowFire does one thing — convert new leads in 60 seconds — and does it at a fraction of the cost.
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FollowFire
AI Lead Follow-Up for Contractors
Pricing$49/mo Starter · $99/mo Pro · 30-day free trial
Setup20 minutes — paste webhook URL, done
Best forContractors who get web/form leads and need sub-60-second response at $49/mo
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Thryv
All-in-One Small Business Management Software
Pricing$199–$599+/mo (all-in-one suite); Marketing Center add-ons extra
SetupDedicated onboarding rep, weeks of configuration, staff training required
Best forSmall service businesses wanting CRM + payments + marketing + scheduling in one platform
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Bottom Line
FollowFire wins for contractors who need fast, affordable lead response with zero setup friction. Thryv wins for small businesses wanting an all-in-one suite and willing to pay enterprise prices.
Feature Comparison
Feature
FollowFire
Thryv
Core
AI auto-reply to new leads
60-second response time
SMS / text follow-up
Email follow-up
3-touch drip sequence
Setup
Webhook / form integration
Limited
No-code setup < 30 min
Dashboard
Lead inbox dashboard
Operations
Online scheduling
Billing
Invoicing & payments
Marketing
Reputation management
Business listings sync
Email marketing campaigns
Pricing
Starts at $49/mo flat
From $199/mo
30-day free trial
Demo only
Key Differences
Laser focus vs bloated suite
Thryv charges $199–$599/mo for a suite of tools most small contractors don't fully use. FollowFire charges $49/mo for one thing done brilliantly: auto-text every new lead in 60 seconds. For most contractors, fast lead response generates more ROI than online scheduling or reputation management features.
Legacy company vs modern tooling
Thryv evolved from YP (Yellow Pages) — it's been trying to reinvent itself for the digital age. FollowFire is built for how leads happen in 2026: web forms, AI reply, SMS conversion. No legacy bloat, no unnecessary complexity.
Speed to value
Thryv takes weeks to onboard. You need a rep, a migration plan, and staff training. FollowFire takes 20 minutes. Paste a webhook URL, go back to work, and your next lead gets texted in 60 seconds.
"
Thryv wanted $350/mo for a bunch of features I'd never use. FollowFire gives me the one thing I actually needed — instant text to new leads — for $49. Not a hard decision.
— Paul, HVAC contractor, Kansas City MO
Ready to try FollowFire?
Start free for 30 days — no credit card required. Setup takes 20 minutes.
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