Honest Comparison · Updated April 2026
FollowFire vs Tradify
Tradify is job management software for tradespeople — quoting, scheduling, invoicing, and timesheets built specifically for electricians, plumbers, builders, and other tradies. It handles the operations side of running a trade business. FollowFire handles something that happens before all of that: the first 60 seconds after a new customer contacts you. If you don't reply fast, they move on. FollowFire makes sure you're always first.
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FollowFire
AI Lead Follow-Up for Contractors
Pricing$49/mo Starter · $99/mo Pro · 30-day free trial
Setup20 minutes — paste webhook, pick templates, go live
Best forTradespeople and contractors who want every new lead to get an instant automated reply before competitors can respond
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Tradify
Job Management Software for Tradies
Pricing$29–49/mo per user (AUD); free trial available
SetupHours to days — job pipeline setup, team configuration, invoicing integration
Best forTradies who need end-to-end job management — quoting, scheduling, timesheets, and invoicing — in one app
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Bottom Line
FollowFire wins for tradies who need to convert inbound leads instantly. Tradify wins for tradies who need job management, quoting, and invoicing all in one place.
Feature Comparison
Feature
FollowFire
Tradify
Core
AI auto-reply to new leads
60-second automated response
SMS / text follow-up
3-touch drip sequence
Ops
Quoting & estimating
Scheduling & timesheets
Invoicing & payments
Setup
No-code setup < 30 min
Pricing
30-day free trial
Transparent public pricing
Key Differences
Win the lead, then manage the job
Tradify is excellent at job management — quoting, scheduling, timesheets, invoicing. But it doesn't help you win the lead. FollowFire sends an automated text to every new inbound lead in under 60 seconds, so you get the booking before your competitor even sees the notification. Many contractors use both: FollowFire to win the lead, Tradify to manage the job.
The response speed gap
Studies show contractors who respond to leads within 5 minutes are 21x more likely to qualify them. Most tradies respond in hours — or never. FollowFire closes that gap with instant automated follow-up that runs whether you're on a roof, under a sink, or off for the weekend.
ROI from day one
Tradify's ROI builds as you run more jobs through it. FollowFire's ROI starts the moment your first lead arrives after signing up. One converted lead covers months of the subscription. For tradies tired of losing customers to faster competitors, FollowFire pays for itself quickly.
"
I was losing leads because I couldn't reply fast enough while on the tools. FollowFire texts them back instantly while I'm working. My bookings went up in the first week.
— Jake, Electrical contractor, Melbourne
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Start free for 30 days — no credit card required. Setup takes 20 minutes.
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